MBA - Marketing - EO

The marketing curriculum prepares students with a solid foundation in the fundamentals of marketing strategy, consumer behavior and marketing research.

Students build on this foundation by selecting from a number of marketing electives in specialized areas. The selection of electives is typically driven by the career goals of the students and include areas such as marketing research, advertising, sales and promotions.

This major is offered under the auspices of the Department of Marketing and Entrepreneurial Studies, Silberman College of Business, at the College at Florham, Madison, New Jersey, and Metropolitan Campus, Teaneck, New Jersey. Contact Dr. Ethne Swartz, department chair, at (973) 443-8979 or e-mail ethne_swartz@fdu.edu for further information.

source: http://view.fdu.edu/default.aspx?id=2460

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