Saturday, May 05, 2007

MSc in Marketing Communications - JWAT

MSc Marketing Communications

The MSc in Marketing Communications is designed for recent graduates and also practising managers already familiar with basic marketing concepts. It will enable you to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications but within a strategic marketing context and managerial framework. The programme will develop your critical awareness of contemporary strategic marketing issues, the role of communications in marketing, and a critical approach to the principles and practice involved in planning, creating, managing and evaluating communication campaigns which incorporate both traditional and new media.

You will be taught by staff from one of the largest groups of Marketing faculty in the UK, including academics who are internationally-recognised - Professor Leslie de Chernatony, Professor Douglas West, Professor Peter Turnbull, Professor Isabelle Szmigin and Dr Svetla Marinova. Our complement of academics and marketing practitioners offer extensive experience and expertise in areas such as brand marketing, advertising, e-marketing, retailing, international marketing, consumer behaviour, business to business marketing, retailing, marketing ethics, innovation and strategy.

Birmingham Business School is home to the renowned Centre for Research in Brand Marketing, led by Professor Leslie de Chernatony. In an increasingly technological age where consumers are evermore brand savvy, developing and maintaining a successful brand is crucial. The Centre brings together experts who are proactively researching and consulting in the advancement of brand strategy in both product and service markets and domestic and international markets. The media regularly use the Centre as a resource to comment on topical branding issues.

Our programmes are accredited by the Chartered Institute of Marketing (CIM) and The Market Research Society. As well as membership benefits, these accreditations lead to exemptions from professional qualifications such as the CIM Postgraduate Diploma in Marketing.

Recent graduates have gone on to work in a wide range of careers in companies such as Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students.


Kimi Ni Okuru Uta - Teppei Koike


Boku No Kimochi,

Sotsugyou Time,

Hava Rava,

Ready Go,

Bokura no Love Story,

Lucky de Happy (by Wentz Eiji)