Wednesday, July 04, 2007

TLL - MSc in Marketing, UCD Michael Smurfit School of Business

MSc in Marketing

MSc in MarketingThe MSc in Marketing provides students with a specifically designed programme focused on developing the requisite marketing knowledge and skills that will enable graduates to operate at the highest levels of management.

Aims of the MSc in Marketing

The central aim of the programme is to develop both the conceptual and practical skills needed by graduates to compete successfully in the marketplace.

Career Opportunities

Graduates from this programme can seek employment in a large number of areas ranging from Marketing and Brand Management to Management Consultancy and in a variety of industries including, amongst others, Consumer good companies, Financial Services, Pharmaceuticals, and Electronics. Recent graduates from the programme have gone to work for such companies as Sony, GSK, Coca- Cola, Microsoft, Diageo, Vodafone and Hewlett Packard to name but a few.

Academic Structure

Courses are taught by a combination of experienced academic staff and senior industry practitioners to provide students with the conceptual and managerial perspectives vital to a successful career in marketing. Twelve modules are completed during the course of the year.

Semester One and Two

• International Marketing
• Strategic Marketing
• Brand Management
• Consumer & Buyer Behaviour
• Marketing Communications
• Services Marketing
• 2 optional modules (1 Project Based)

During the third semester, all MSc Business students will participate in the Summer School offerings. These modules will focus on more generic international content and employ learning strategies which are designed to allow students display and deepen their specialist knowledge / competencies in a more applied way. Four modules are offered in the Summer School, one of which is project-based. This summer school offering is designed to attract visiting masters level students from some of our European exchange partners to participate in this part of the programme.

Summer School (May to August)

• Cross Cultural Management
• Doing Business in selected global region
• Organizational Consequences of Internationalisation
• Interdisciplinary Project Optional Modules Typical options pursued by students include:
• Marketing Research
• Business to Business Marketing
• Financial Management
• Fundamentals of E-Business

Who Should Apply?

Applicants should have one of the following:
• A minimum second-class honours in a business or marketing
• An honours Higher Diploma in Business Studies
• A primary degree with a minimum of three years work experience

Applicants who are not native English speakers must have an English language qualification (TOEFL/IELTS)



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