Monday, April 30, 2007

Bachelor of Science in Business Administration - ERHCP

Concentration in Marketing

The Colorado Tech Online Bachelor of Science in Business Administration with a concentration in Marketing provides students with the knowledge they need to succeed in an industry that features some of the highest wage and salary growth rates in the entire employment field.

For individuals with business savvy, strong communication skills and a high level of creativity, opportunities in Advertising, Brand Management, Marketing Research and many other fast-paced, exciting fields will continue to present themselves. In fact, the U.S. Department of Labor estimates there will be a 29.1% job increase in marketing-related positions by 2010.

This online degree program will prepare graduates with an understanding of the intricate relationships between organizations and their customers. Course content has been developed to emphasize current marketing trends and opportunities for success. Some of the courses in the Bachelor's (BSBA) in Marketing degree program include:
  • Consumer Behavior Fundamentals
  • Personal Selling and Customer Focus
  • Marketing Research Practices
  • Integrated Marketing Strategies
  • Principles of Advertising and Public Relations
  • Applied Marketing Management

Like all of Colorado Tech Online's revolutionary degree programs, our BSBA in Marketing is taught via our Climb Learning System, a personalized multimedia platform with rich, interactive courses; tutorials; and activities that engage students in a dynamic learning experience.

Courses are taught by established professionals in their field, giving students valuable opportunities to derive insights and real-world perspectives from experts in the marketing field.

Colorado Tech Online students with no previous college experience can complete this online degree program in about 2 1/2 years. Students with prior college credit, military experience or an Associate's degree may be eligible for the Colorado Tech Online Baccalaureate Degree Completion Program. In some cases, this program may shorten the length of the degree program to 15 months.


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