International Marketing Management - EJS

MSc/PGDip/PGCert
International Marketing Management

The global marketplace requires a critical overview of the management of products and services. As e-commerce and virtual enterprises assume a greater significance, this programme examines issues and considers how managers should exploit the opportunities being offered. The MSc in International Marketing Management, from the School of Management, provides students with a comprehensive framework for understanding international marketing. It provides students with knowledge of the theory, concepts, issues and practice of international marketing. It identifies processes, context and influences associated with international marketing strategies, develops students' appreciation of strategies and plans for different economies and of the implications, monitoring and control of the international marketing process. Modules consider a wide range of issues in the international marketing field and students will gain an excellent understanding of research and statistics for management.

http://www.surrey.ac.uk/postgraduate/

Jessica Simpson

I Think I'm in Love With You,

These Boots are Made for Walking,

A Public Affair,

With You ,

I belong to me,

Angels