Saturday, April 28, 2007

Tourism Marketing at Surrey University - EJL

Tourism Marketing

This MSc programme is designed to provide the skills required to pursue a career in marketing a tourism product. The modules are designed to incorporate established principles of marketing as well as current specialist issues. Basic understanding of the Marketing Concept leads to opportunities to apply theory to a wide variety of tourism situations. On completion of the programme participants will have an opportunity to be at the forefront of the latest tourism marketing thinking and practice, as well as having the relevant skills to study customers and the environment in which tourism marketing is conducted, communicate effectively with the other departments within organisations and formulate plans that are appropriate for specific tourism products.

The core modules are:
Organisational Behaviour; Financial Management; Research Methods; Strategic Destination Marketing; Tourism Marketing and Tourism Theory and Practice.

The elective modules are:
Consumer Behaviour; E-Tourism Applications; E-Tourism Futures; Hotel Property Management; Information Management; Measurement of Service Quality and Customer Satisfaction; Responsible Tourism; Tourism Education; Tourism in Less Developed Countries; Travel Catering Management; and Visitor Attraction Management. This programme will enhance the career prospects of participants by providing an internationally recognised, transferable qualification.


Jennifer Lopez

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