Rotman School of Management, University of Toronto - KK

THE ROTMAN ADVANTAGE

If you’re considering an MBA, we already know that you’re ambitious, that you’re seeking a significant boost to your career, and that you want to make a real impact on the world around you. With a proliferation of programs to choose from, why should you choose the Rotman MBA? Because in the world of business education, Rotman has one crucial advantage that no other school can match: it’s an innovative approach that we call Integrative Thinking.

A New Way to Think
Harvard launched the current model of business education in 1908, and it has changed little since. It divides business into a number of functional areas, such as marketing, finance, strategy, HR and organizational behaviour. Although this model provided global leadership for nearly a century, its inherent flaws are becoming increasingly obvious as the modern economy takes shape.

The fundamental drawback of this approach is that business problems rarely lie within the boundaries of individual functional areas, but rather, sprawl messily across the functions.
This creates an urgent need for managers who can attend simultaneously to a vast array of interconnected variables.

At Rotman, we believe that in addition to a solid grounding in the traditional disciplines, today’s business leaders must develop an ability to understand how the disciplines interrelate to form the ‘big picture’: that’s Integrative Thinking, and it’s the foundation for everything we do. It’s also the skill that our Dean, Roger Martin, found in short supply in the business world he worked in during his 17 years at Monitor Group, the global consulting firm that he co-founded.

Eight years ago, when the Dean left Monitor to take the helm of the Rotman School, he was propelled by his belief that management education and its formulaic approaches to
problem-solving had not kept pace with the modern economy. He set out to develop a bold new model for business education, built around Integrative Thinking, leading the Financial
Times to call him the “pioneer of the big picture”.

At Rotman, students master the functional areas of management, but they also learn to go beyond them to consider how they interrelate, approaching each challenge with creativity and a willingness to take risks. Instead of applying existing models, they learn to create new, more powerful models that capture business in all its complexity. Instead of accepting unpleasant trade-offs, they seek creative resolutions.

Integrative Thinking will give you an edge over the competition. When you graduate, you will be equipped to view more features of a problem as salient to its resolution; to consider
non-linear relationships between variables; and to work to see the big picture, while concentrating on its elements individually. Integrative thinkers shape their context, rather than taking it as it is presented to them. It’s a new way to think about business.

We invite you to be a part of it.

Success Breeds Success
The reception to the Rotman vision for redesigning business education has been greater than anyone could have imagined. Since the School began implementing its vision:

• Rotman has vaulted into the top 25 in the Financial Times rankings of the world’s top 100 MBA programs, up from 46th place merely five years ago, and now ranks in the top 15 MBA programs in North America.
• The number of faculty at the School has doubled, and our faculty’s research is currently ranked 17th in the world, up from 65th place just three years ago, indicating that their contributions are making a major impact on global business thinking.
• Renowned business leaders such as Jack Welch, Michael Dell, Meg Whitman, George Stalk, Canada’s last five CEOs of the Year, and a roster of Nobel Laureates regularly visit the School to share their wisdom and experience.

Your Future, Reimagined
It’s an exciting time to be at the Rotman School. Located in downtown Toronto, North America’s third largest financial centre, and part of the University of Toronto, Canada’s top
teaching and research university, Rotman has all the advantages of its global peers, plus a bold new vision for business education that can’t be found anywhere else.

If your aim is to be challenged, to not only realize your ambitions, but to redefine them, to raise your sights and broaden your horizons, then you’ve found the right place. At the
Rotman School, our goal is to provide you with a transformational learning experience thatempowers you to think through the complexities of modern business and drive action in a quickly-changing world.

Our program will transform your life and dramatically expand your potential, giving you the knowledge and skills you need to become an innovative leader in the global economy.

We wouldn’t have it any other way.

Where We Stand

• 24th among the top 100 MBA programs in the world, Financial Times, 2006
• Top 15 in North America, Financial Times, 2006
• Top 10 worldwide for finance, Financial Times, 2006
• 17th worldwide for research output, Financial Times, 2006
• Ranked in the “International Top Ten” BusinessWeek
• Most quoted business school in the Canadian media, with more than 50 per cent share of voice (Cormex media report)

What People are Saying

• “Rotman’s program aims to help MBA students learn how to build new, flexible models better suited for a globalized business world. The unusual approach seems to be working. While many B-schools are experiencing a decline in applications, at Rotman they’ve been up 30 per cent since 2001.” BusinessWeek Online, September 5, 2005
• “What the Rotman School is doing under Roger Martin’s leadership is helping to redefine the MBA for the future. It is incumbent upon us to reinvent the MBA for the Creative Economy; and now at Rotman and a few other places, people are beginning to figure out how to do that.” Richard Florida, author of The Rise of The Creative Class, in Rotman Magazine, May 2006
• “Managers who want to ‘get’ the new innovation paradigm should check out [Rotman’s] MBA and exec-ed programs.” Bruce Nussbaum, BusinessWeek Online, March 7, 2005)

source: http://www.rotman.utoronto.ca/mba/advantage.htm

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