MSc in eTourism - EK

MSc/PGDip/PGCert eTourism
The MSc in eTourism explicitly examines how ICTs enable tourism organisations to strengthen their competitiveness and at same time identify which ICTs organisations require to achieve their business models.

The MSc in eTourism deals with the planning, development, management and marketing of both tourism enterprises and destinations in the emerging electronic markets. It adopts a global perspective and enables you to explore the ways in which you can transform traditional tourism enterprises, develop and manage new electronic and dot com businesses and support tourism organisations taking advantage of the emerging technological tools.

The MSc in eTourism examines all types of innovative technologies and their application in tourism, travel, hospitality, transportation enterprises and destinations. It illustrates how the internet, extranets and intranets can be used strategically by tourism organisations. It also explores electronic commerce through the internet, mobile devices, digital television and other appliances. The eTourism modules are specially focused on the ways that tourism and hospitality organisations can utilise the latest ICTs to develop dynamic and innovative enterprises and to achieve sustainable competitive advantages in the exciting new world of eTourism.

source: http://www.surrey.ac.uk/postgraduate/

Keane

Is it any wonder?,

Somewhere Only We Know (Ost. The Lake House),

Crystal Ball,

Everybody's Changing