Health Sciences Management Simon Business School - JAN

As one of today’s most provocative and dynamic industries, the health sciences marketplace offers an array of rewarding careers. Simons Certificate in Health Sciences Management focuses primarily on two fundamental issues: ongoing operations and strategic planning. The Certificate is designed for individuals interested in health sciences consulting, as well as those who wish to be front-line managers for HMOs, hospitals, insurance companies and pharmaceutical firms.

One foundational course

• STR 401. Managerial Economics

  This core course applies the fundamental tools of price theory - consumer and firm behavior, demand and supply, the allocation of resources, competition and monopoly - to management decision making. Interaction of the firm with its customers, competitors and markets is discussed.

Advanced courses (select four)

• STR 403. The Economic Theory of Organizations

  The course combines basic economic concepts introduced in STR 401 with agency theory and the concept of specific knowledge to develop a framework for addressing and solving important organizational problems. Key elements include: the assignment of the performance-evaluation system and the compensation/incentive system. Each of these elements is analyzed in detail. The framework is applied to analyze a variety of contemporary managerial topics such as total quality management, business-process reengineering, outsourcing, transfer pricing, leadership and business ethics.

• ACC 410. Accounting for Management and Control

  By examining the tension between decision making and control in organizations, the course examines a variety of questions such as: Why do managers allocate fixed costs, transfer goods between sub-units at full cost, and use other accounting policies that deviate from marginal cost? What are activity-based costing, normal costing, and economic value added (EVA), and why are managers adopting these techniques? Topics include: analyzing traditional costing systems, divisional performance measurement, transfer pricing, cost allocations, opportunity cost, budgeting and standard costing. The course provides students with a framework to understand and productively use accounting systems. Emphasis is placed on the problems of motivation and control in organizations and the role of accounting information in this context.

• HSM 430. Health Care Strategy

  This course introduces students to the actors in the health care system (physicians, hospitals and insurers) and builds a framework for analyzing the strategic decisions they face both within the organization as well as the health care market. The analytical concepts are economic in nature, and based on an examination of objectives, incentives, property rights, information and constraints faced by each actor. The course focuses on the interdependence of decisions, the interplay among the providers in the health care marketplace and, further, how the form of this interaction is influenced by changes in the market structure and financing of health care services. Topics include: mergers, joint ventures and alliances among health care organizations, the form of contracts written between health care providers and insurers, choice of quality and price, scope of services, technology and the formation of integrated delivery systems.

  The course begins by discussing the objectives and behavior of the principal actors in the health care system under alternative market and financing structures. It then examines each actors strategic options and the effect of strategic decisions on competitive behavior as well as service delivery. The course makes use of case discussions as well as class projects such that students gain experience with actual strategic problems faced by managers in the health care industry.

• HSM 431. Applications of Corporate Finance and Governance to Health Care

  This course applies the principles of corporate finance and governance to the institutional setting of health care. It draws on the principles of financial valuation, investments and corporate financing, as well as the economics of organizations and corporate governance, to analyze current management problems in the health care sector. The primary purpose of the course is to gain an understanding and comfort level with applying economic and financial theories within the unique institutional setting of health care.

• BPP 440. Evolving Medical Markets

  Firms supplying products and services to the health care industry face a variety of regulatory and marketing challenges that will be explored in this course. Topics include: the economics of developing and marketing new medical technologies, regulations affecting market structure, health and safety regulations and insurance markets. The course will cover evaluation tools frequently used in public policy debates and in marketing medical technologies including cost-benefit and cost-effectiveness analysis and quality of life indices.

• HSM 437. Managing Health Care Operations

  The health care industry is undergoing rapid growth as well as rapid structural changes. New technology, changing reimbursement mechanisms, and increased competition create many interesting management problems, not in the least in the area of health care operations. In this course, we will study the operations of various types of health care provider organizations (such as hospitals, HMOs, group practices, nursing homes, etc.) and other participants in the industry (such as insurance companies, pharmaceutical companies, suppliers and consulting companies). Topics that will be studied include: patient and provider scheduling, capacity management, providing services and supplies to health care providers, new product development and integrated delivery systems.

source: http://www.simon.rochester.edu/other/

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