Saturday, April 28, 2007

Harvard DBA Program in Marketing - ELR

The DBA program in Marketing draws on a variety of underlying disciplines to research important marketing management problems centered around the immediate and future needs and wants of customers. Groups of HBS faculty pursuing research in this field, and currently welcoming collaboration with doctoral students, are studying:

  • consumer behavior
  • marketing organization and control
  • product and pricing policy
  • consumer marketing and retailing
  • multinational marketing

While the program encourages the use of field research to sense and define a problem, it does not have an ideological view on any single methodology as being superior to others in terms of the full scope of the research. Be it analytical, experimental, or qualitative, it is the appropriateness of the method in addressing the specific problem that matters. As a result, marketing faculty who work in one or more of these groups draw on a variety of underlying disciplines in research and consequently engage doctoral students in a broad spectrum of disciplinary bases.

The program draws on economic, behavioral, psychological and administrative theory to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.


Lee Ryan

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