Marketing Program at Drake University - CF4

Marketing

PROGRAM OVERVIEW
Drake’s marketing major provides an understanding of the skills and knowledge needed by marketers in today’s dynamic economy. The major prepares students for responsible marketing positions in all types of organizations. Students are exposed to a wide variety of marketing concepts and strategies. The elective course options allow them to customize their degree programs. Marketing majors learn how to collect and utilize information to diagnose and analyze marketing problems and to develop strategies that provide value for customers. Majors also can improve their marketing skills through internships with organizations in central Iowa.

DEGREE OPTIONS
Bachelor of Science in Business Administration in marketing

FACULTY
The marketing program includes four full-time faculty; three of whom have earned their doctoral degrees. All full-time faculty are engaged in teaching classes from the introductory to advanced levels. Their specialties include international marketing, marketing research, consumer behavior, and brand loyalty.

ACADEMIC PREPARATION
There are no prerequisite high school courses or requirements needed for enrollment in the marketing program, but students should have a well-rounded academic high school curriculum. Courses in psychology, economics, and business are especially helpful.

SAMPLE COURSES
Marketing majors typically take psychology and sociology in the freshman year. Marketing courses begin in the junior year. Marketing Management and Marketing Research are required for all marketing majors. Marketing electives include Promotional Management, Database Marketing, Sales Management, Consumer Behavior, Advertising Principles, and Global Marketing.

DRAKE CURRICULUM
The Drake Curriculum, required of all undergraduates, is designed to help students meet personal and professional goals as they acquire fundamental knowledge and abilities in ten Areas of Inquiry, including communication, critical thinking, artistic experience, historical consciousness, information and technology literacy, international and multicultural experiences, scientific and quantitative literacy, values and ethics and engaged citizenship. Students work closely with their academic advisers to craft a program of study in general education that prepares students for civic and professional leadership.

The Drake Curriculum also requires first-year seminars, which foster development of critical thinking and written and oral communication skills through a topical focus; and a Senior Capstone, in which students demonstrate the capacity to bring information, skills and ideas to bear on one project.

INTERNSHIPS AND OPPORTUNITIES
Paid internship opportunities are available during the school year and summer. Internships help majors gain valuable on-the-job experiences and a competitive edge in today’s job market.

A number of internships are available with organizations in the Des Moines area including: The Principal Financial Group, Wells Fargo, Pioneer Hi-Bred International Inc., Firestone, Meredith Publish Group, Allianz Golf Championship, Iowa Cubs, and a variety of advertising agencies.

CAREER OPTIONS
Students prepare for careers in marketing management, marketing research, product management, consumer analysis, sales management, advertising and promotional management, Internet-based interactive marketing, and merchandise and inventory analysis.

ORGANIZATIONS
The American Marketing Association is the principal professional association for marketers around the world. The AMA has a student chapter at Drake as well as a professional chapter in Des Moines. Student members are invited to attend professional chapter meetings in addition to the on-campus monthly student chapter meetings.

Other professional organizations in the College of Business and Public Administration include Alpha Kappa Psi and Delta Sigma Pi, national professional business fraternities; and Beta Gamma Sigma, a national professional business society.

NOTED ALUMNI

• Kenneth Macke, BN'61, retired chairman and CEO, Dayton Hudson Corporation
• Donald Peschke, BN'69, founder/owner/CEO, August Home Publishing, Des Moines, IA
• William Staples, BN'70, president, University of Houston-Clear Lake, Houston, TX
• Robert Graziano, BN'82, CEO, Ford Motor Company of Southern Africa

SOURCE: http://www.choose.drake.edu/admissions/academic/

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